Our Story

We believe in the magic of bedtimes. It’s when stories are told, cuddles and snuggles are enjoyed and dreams come to life.

When we went in search of luxurious, sustainable and magical products in stylish colours and prints, we struggled. The choice for adults is endless, but for our little people the options were limited.

Our goal is to change this.

Meet the founder

I’m Hayley, a busy working mum to two young children. I have spent my career working in a senior position for a well known home interiors brand, creating & marketing new products.

It brings me joy to see customers create spaces that they love and are proud of - something which has inspired me to create this new brand.

My hope is that Fables allows you to introduce colour, comfort and imaginative prints that are loved by both children and grown ups alike.

Whether you shop our unique designs, or take a look at some of the curated products we fell in love with, you can be sure that you are choosing the very best for your little ones. 

I hope you enjoy shopping with us and please tag us on social media so we can see our products out in the wild.

Hayley x

Our brands